Hospital gift shops can act as emotional support for their patients. Most people who come to hospital gift shops looking for gifts need items to cheer up a person who might be recovering in the hospital after going through a lot of pain. These are also places where people buy appreciation gifts for members of staff who helped them recover.
As a supplier and distributor who wants to supply to hospital gift shops, it is necessary to know some things before proceeding on this task. You need to remember that most hospital gift shops want to keep a high number of variable gift items, coupled with a small inventory. They mostly order in small quantities, and you have to make that option available to them.
Hospital gift shops are also particular about the price. They do keep some expensive items, but they are as minimal as possible.
Some of the other things that you need to know when selling to hospital gift shops are stated below.
It is essential first to note that if you want to be a supplier to a hospital gift shop, understand the type of items that would be required.
First, you need to visualize the type of people you would be selling to and occupy their shoes. A way to do that is to ask yourself what would make you feel better as someone recovering. A first safe bet when stocking items for a gift shop is getting things that would be appealing to children. This means that majority of the items in a hospital gift shop should be able to cater to the wants and needs of children.
They should be items that kids will love and be able to play with. This includes toys, balloons, and other things. These children items like balloons can be used as gifts for grown-ups, too, as they should give the impression of being treated with care like a child would. This is a definite plus towards the recovery end. Getting items like these are essential.
Selling your products to hospital gift shops is not a hard thing to do once you preoccupy your mind on helping the patients feel better. Every item should serve the significant purpose of lifting their spirits when they are given gifts.
Like earlier noted, price is an essential aspect of a hospital gift shop. Always make sure that the pricing model you have included or designed for your products has an option that is as low as possible. Being low doesn’t mean that your product should make a loss.
When looking at potential price structure, small packages of 10 to 25 items for particular products instead of the regular, not less than 50 you used for other retail outlets should be considered. The deal can include a variation where different items are mixed disproportionately but enough to give the patient a good option of gifts.
Selling to hospital gift shops can be a rewarding venture. However, without proper knowledge of the workings of a typical hospital gift store, you might not make intended progress.